If you own any type of business that’s open at night, such as a convenience store or gas station, then you know the value of having good outdoor lighting. Outdoor lighting not only improves your business’s appearance and security, but it also helps your customers to easily navigate the property, which will encourage them to shop there longer than they would otherwise. To find out why commercial outdoor lighting may be exactly what you need to get more customers through your doors, read on!
1) Increase Safety
Companies with outdoor lighting can help create a safer environment for their employees and customers. Whether it’s an office complex, restaurant, or other business, it is essential to have proper lighting installed outside in order to provide sufficient visibility at night. Since people tend to feel more secure when they are in well-lit areas, businesses that install commercial outdoor lighting can increase overall safety.
Not only will safety be increased on-site, but other accidents will also be prevented since good visibility makes motorists more aware of pedestrians walking near buildings. And while some cities have regulations regarding where and how much outdoor lighting can be used, more rules may be introduced as time goes on.
2) Enhance the Landscape
Your home or business’s landscape is an important aspect to make your establishment look great. You should take a good amount of time in deciding what type of landscaping you want, how to keep it maintained, and how to promote its appeal. If your landscaping is lacking visual appeal, you may be losing customers who are coming in and out of your business on a daily basis. Enhance it with commercial outdoor lighting that will put your space on display like never before.
3) Create an Ambiance
A well-lit outdoor space makes it more inviting for guests, which in turn can improve foot traffic and sales. Creating a comforting atmosphere can also boost productivity at work. Make sure your office is well-lit throughout so employees don’t feel uncomfortable or embarrassed while working outside their offices. And make sure they’re able to clearly see their computer screens, making it easier to complete tasks from home as needed—it may even encourage some staff members to spend less time on site! Whatever kind of lights you choose for outdoor use, make sure you’re comfortable with that level of lighting and that everyone who uses your space will feel comfortable as well.
4) Create a Mood
One easy way to take advantage of your lighting is to consider how it can make you feel. Are you hosting a party or an intimate dinner with friends? Do you want to create an energetic, exciting atmosphere or a peaceful, serene space for meditation? The answer will determine which lighting types are best for your needs. For example, if you’re throwing a large party at night, uplighting can illuminate accent features and add ambiance by reflecting off nearby surfaces. Upgrading your outdoor lights can also help in other ways—by helping guide visitors around your home when it gets dark, adding safety measures in areas prone to crime, and even increasing curb appeal!
5) Illuminate Signage
Parking lots and sidewalks can be dangerous, dark areas that cause accidents. In fact, at night, more than 5 million accidents happen on streets and highways each year. The solution is to invest in commercial outdoor lighting for your parking lot or sidewalks to ensure pedestrians are well-lit so they’re safe when walking around at night. By installing lighted walkways and properly lighting other spaces outside your business, you’ll be doing your part to promote safety while also increasing security by illuminating key areas outside of your building.
6) Accentuate Points of Interest
Whether it’s a large monument, public art, or a stunning view—the lighting in your area can help your customers remember where they’ve been. With high-quality outdoor lighting, you can create a lasting impression that will be viewed by everyone in town.
Use decorative lights and features to enhance views and bring life to nighttime attractions. Plus, with motion sensors, you won’t have to worry about wasted energy or leftover charges on light fixtures. With commercial outdoor lighting solutions from Lutron Electronics, you get energy efficiency and style to create a memorable experience for all who visit your business. For businesses in Austin looking to make their property stand out with expertly crafted outdoor signage and lighting, partnering with a reputable Austin sign company can provide the perfect solutions to boost visibility and attract more customers. Consider these eight benefits.
7) Recognize and Enhance Property Features
Light fixtures can help you draw attention to some unique features in your landscape. For example, if you have a fountain on your property, installing lights around it will make it more visible from afar and add some extra ambiance to any evening gatherings you have. Trees and shrubs provide a great frame for decorative light fixtures but be careful not to crowd out nature with too many man-made objects.
Ideally, they should blend seamlessly into your property’s design. Moreover, security lights can be useful if there are any remote areas at night that need a little extra illumination. In addition to giving potential intruders pause, these lights also serve as a useful deterrent against would-be vandals and thieves.
8) Attract Customers
The best way to attract customers to your store is by giving them a memorable experience they won’t soon forget. Excellent outdoor lighting can help you create a unique and inviting atmosphere that keeps customers coming back. When guests are impressed with their first experience, they’ll be sure to spread the word about your business and make return visits themselves. In fact, nearly 4 in 10 consumers say they’re more likely to recommend a business if it offers an excellent customer service experience – including employees who are helpful, friendly, and knowledgeable.
When it comes to commercial outdoor lighting, there are many potential benefits. From increased safety to reductions in energy costs and environmental impact, you’ll want to research all your options before making a decision. It might be tempting to go for whatever is cheapest or easiest up front—but keep in mind that saving money on a poorly-chosen light fixture might mean shelling out even more later. Fortunately, our guide can help you get started with your search: we’ve listed some of our favorite products above and given you additional information on each product elsewhere on our site. We hope these reviews will help you narrow down your options and find a great fixture for your business!